Innovation in Milton Keynes
Development of Stadium MK and the adjacent 3,420m² three-floor Arena MK was led by Pete Winkelman and his company Inter MK Group. Winkelman is also the chairman of Milton Keynes Dons Football Club and continues to drive development of the ‘MK One’ site around the stadium. The stadium and surrounding site is one of the most dynamic areas in Milton Keynes, and now includes a hotel, conference centre and cinema, as well as a retail park with a number of leading shops and restaurants.
MK Dons FC needed to replace an existing column and streetlight at the front of the football club reception and MK Arena entrance. The bland column was an eyesore, and the developers wanted a lighting product that would be in keeping with the modern architectural surroundings.
The Shuffle Solution
MK Dons FC chose to install the Shuffle by Schréder, a smart, modular and interactive column designed to encourage social connectivity in public areas. The Shuffle combines state-of-the art LED lighting technology alongside cameras, speakers, internet connectivity and a range of charging applications.
Schréder installed a Shuffle at the entrance to the football club reception that includes a 360o 16 LED light, closed-circuit television (CCTV) aimed at the reception entrance and a public address (PA) speaker for match day announcements and WIFI connectivity. The CCTV system and PA speaker are both connected to the MK Dons control room to allow instant access and remote control.
The new Shuffle blends well with the aesthetic environment and presents a more modern and iconic face to the football club reception area.
The modular nature of the Shuffle makes it futureproofed: it can be upgraded at any point to include additional functionality such as mobile device charging, specialist advertising features and other innovative ideas.